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PUMA Launch Manchester City Partnership With Both Home & Away 2019/20 Kits

Including an extra-special Haçienda-inspired away jersey

1st July 2019

Including an extra-special Haçienda-inspired away jersey

After announcing the reported $800 million USD deal earlier this year, PUMA has finally unveiled Manchester City‘s home and away kits for the 2019/20 season. Both kits take inspiration from different aspects of the city’s history, with a home jersey referencing its industrial heritage while the away kit pays tribute to the “Madchester” years and particularly the iconic club, The Haçienda.

Following Manchester City’s unprecedented success last season in men’s, women’s and academy football, the club will push for new honours this season, wearing uniquely designed kits that also feature the Club’s 125th anniversary crest.

For the home kit — which comes in the signature City blue — PUMA has added a woven jacquard pattern in reference to the cotton mills that drove the industrial revolution in Manchester. Additionally, the jersey also features purple; the first time that the colour has appeared on a City home shirt. 

The “Madchester” influence on the away kit is clear through the references to The Haçienda, an iconic nightclub in the city throughout the 1980s and 90s. With a black base, the kit is then offset with yellow stripes on the left shoulder as a nod to the Ben Kelly-designed space. Additional peach and City blue pops create a colourful representation of this legendary cultural icon that was the heartbeat of the city. 

On the fresh new launch, Adam Petrick, PUMA’s Global Brand Marketing Director, said: “The partnership between Manchester City and PUMA goes beyond football. We want the club’s global fans and local Mancunians to all feel invested in this, and it starts with combining our very creative kit designs with authentic stories from Manchester’s history and music scene.”

“We want to bring Manchester City and PUMA’s brand initiatives together when and wherever we can, and that means going beyond the pitch, into wider areas of football culture such as gaming, community, fashion and music. That’s how we can really impact football fans of all ages and demographics.”

This fresh new approach inspired the official Man City kit launch event, headlined by local musician and City fan Bugzy Malone, which was held at Manchester’s Mayfield Depot, and showcased how music will be integral to the partnership. 

Both new Man City home and away shirts are available to purchase now via PUMA.com/football

For more kits for the upcoming season, take a look at the fresh new home jerseys to be worn by Paris Saint-Germain and Arsenal.

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