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Nike x Chelsea Take Inspiration From Mod Culture for 2019-20 Away Jersey

A new look for a new dawn at Frank Lampard's Chelsea

17th July 2019

A new look for a new dawn at Frank Lampard’s Chelsea

Chelsea will celebrate the capital’s fashion history each time they play away next season: as the West London club’s new Nike away kit is inspired by the Mod culture that thrived on the King’s Road, a short walk from Stamford Bridge, in the 1960s.

The clean and contemporary design, which is a modern take on the classic white polo jersey, is simply detailed with a red-and-blue trimmed button-down collar. “The kit is really beautiful, with so many nice touches,” says Chelsea Women forward Fran Kirby. “I know a little bit about Mod fashion and culture and you can see its influence on the kit. I think it’s a shirt you could wear to the game, but also in any situation, and I’m sure the fans will like it.” 

Some of those touches include the inscription “Pride of London” on the buttons and within the shirt. The head-to-toe look is completed by white shorts and Chelsea blue socks, which feature a white-red-white stripe midway up the calf.

“The concept we came up with is a homage to the Mods of 1960s London and their sharp style,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “It really comes together through this iconic white polo, finished off with red and blue stripes from Chelsea’s heritage. We feel this kit will make the players feel super sharp when playing on the road.”

The 2019-20 Chelsea away kit is available to buy now at nike.com

Want more of the best new kit releases? Then check out the traditional stripe design of the new PSG home jersey.

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