Back & Better Than Ever: PUMA Launch The PUMA King Platinum

To re-launch one of the game's most iconic boots the German sportswear giant called upon the help of Thierry Henry

6th June 2019

To re-launch one of the game’s most iconic boots the German sportswear giant called upon the help of Thierry Henry

The PUMA King is one of a sacred number of boots that will forever stand the test of time. But, just in case you’d forgotten about it, PUMA have revitalised the iconic silhouette; completely remastered, revamped and redesigned to ensure it’s tailor-made to the modern game.

Originally debuted in 1968, the PUMA King has become synonymous with some of the game’s greats including Pele, Maradona, Eusebio and Cruyff. To bring it into the modern day, PUMA linked up with another legend in the form of Thierry Henry to help create the all-new PUMA King Platinum.

The Arsenal legend was drafted in by PUMA to help re-engineer the classic silhouette for a new generation of kings. The new Platinum silhouette updates the original KING design by bringing in the latest football performance technology. It features a premium K-Leather upper, which is enhanced with a 3D ‘touch’ texture for added control.

The boot’s fit is improved with a snug knitted tongue and paired with the super lightweight ‘RAPIDSPRINT’ outsole to make it the fastest and lightest KING silhouette ever to grace the pitch.

If you’re a fan of the new PUMA King Platinum, head over to to buy your pair today.

Looking for your own new boots for the start of the new season? Then check out the all-new adidas Nemeziz boot which has been especially designed for the world’s most agile and creative footballers.

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