Performance  

adidas Unveils Line-up of Home Jerseys for UEFA EURO2020

The unique designs are all united through art and football

18th November 2019

The unique designs are all united through art and football

Upping their EURO 2020 preparations ahead of the latest international break, adidas have unveiled a number of their nations home shirts for the tournament next summer, including new jerseys for Spain, Belgium, Sweden, Scotland, Wales and more. 

Uniting art and football, each design is inspired by the similarities that exist between these territories. Working from this central theme, adidas celebrates the ability of football to bring people closer together. 

A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later become the inspiration for the final patterns, colour choices and number graphics of the jerseys.

It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football,” explained Juergen Rank, Senior Design Director at adidas.“But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.”

 To mark the 60th anniversary of the competition, UEFA EURO2020TM will be held across 12 countries in the most diverse tournament yet. In commemoration, adidas has created a special stamp icon to feature on each jersey for each match. The copy of each stamp is written in the language of the host country, which features within a shape that correlates to the outline of the stadium the match will be held in. Check out a few of our favourites below.

Germany

Stripes have been embedded in the design of DFB’s jersey since the 1980s, and the 2020 version will see the iconic detail reinterpreted in the style of contemporary hand-painted pinstripes. In a nod to modern, street style, it is a simple aesthetic inspired by the clean brush strokes of the original artwork that informed its design.

Belgium

Belgium’s updated jersey celebrates the strong and progressive colours of the nation’s flag. Created using handcrafted brushstrokes that visually represent the art concept of the collection, the flag graphic features intersecting lines that proudly hint at the letter ‘B’. Another ‘B’ detail also features on the back of the neck, completing the subtle detailing and intricate detailing of the jersey.

Spain

A modern take on classic art, the new Spain home jersey features an original hand-painted artwork, featuring deep hues of red and burgundy as an abstract celebration of the national flag. When making the original art piece that inspired the design, adidas’s creators took a unique approach to breaking the flag into single pixels and reconnecting it in a refreshed colour palette seen on the final shirt. This bold print, which aims to provide a modern take on the beloved flag, is accentuated by fine detailing on the neck reading ‘1920’, honouring the 100th anniversary of Spain’s first Federation shirt and their first iconic crest of a lion.

Sweden

Finally, the new Sweden jersey unites class and modernity, featuring a clean and minimalist look to place the focus on the artwork graphic of the sleeves. A progressive interpretation of the Swedish flag gives the shirt a fresh and clean feel, while a ‘Sverige’ detail on the back of the neck rounds of the sleek and stylish design.

The UEFA EURO2020TMFederation jerseys will be available to purchase online, in adidas retail stores and selected retailers from today.

We recommend

Vol. 2

Special pricing on early delivery.

Shop now

Follow us
on Instagram

× GAFFER Media Limited uses cookies to run our site and improve its usability. By using our site you agree to the use of cookies.   OK   Learn more
×
Issue 02: Heart & Soul
Ada Hegerberg, Andre Gray, Maya Jama, Andreas Perreira, Christian Pulisic
GAFFER Issue 02: ‘Heart & Soul.’ Honouring the way football cultivates community spirit, empowers the next generation and gives fans, teams and players something bigger and more beautiful to believe in. Be prepared to meet the people who are driving the culture to new heights and those who are set to change the face of the game forever.
SHOP
Subscribe now!