Performance  

adidas Launches Juventus 2019/20 Away Jersey

Remixed for the new generation of Juve fans & players

24th July 2019

Remixed for the new generation of Juve fans & players

adidas has launched the all-new Juventus away jersey for the upcoming 2019/20 season, which features a futuristic all over graphic and disruptive details to give The Old Lady a bold new direction for the new campaign. 

The disruptive new away jersey’s futuristic graphic sits on a core-white base inspired by the urban buildings and structures in Turin. The patterns of these buildings and the surrounding streets have been remixed to create something modern and fashionable for the new generation of Juventus fans and players.

What’s more, the core-white camouflaged patterns on the body of the jersey is in stark contrast to the hi-res red used on the detailing. This detailing across the club crest, adidas and sponsor logos, plus the sleeve cuffs, disrupts the flow of the graphic pattern. The effect mirrors the way in which the most creative players make bold moves on the pitch to change the flow of the game.

The 2019/20 Juventus away kit arrives online and in adidas stores worldwide from today, Thursday 25th July 2019. 

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