Gucci Gang

Photography: Adam Horton / Styling: Lottie Warren / Words: Brooke McCord
8th January 2019

What happens when the world’s most-hyped athlete joins forces with French soccer champs Paris St.-Germain? The slickest monochrome kit is born.


Nike’s PSG collection, designed by their Jordan arm a black and white jersey, features the club’s distinctive crest alongside the iconic Jumpman insignia. As the first club to front a collaboration of this ilk, it’s a game changer that’s set to shape the future of PSG. Aside from perfectly embodying the heart and sole of the game, Jordan X PSG echoes the creative and stylistic values of Paris as a city.


Gucci Gang are the four strong teen girl crew at the epicentre of Paris’ fashion scene. Made up of Annabelle Ferrera, Angelina Woreth, Crystal Murray and Thaïs Klapisch, Gucci Gang have garnered viral internet attention for both their effervescent personalities and their laid-back approach to an ever-enviable style. With their ability to fuse luxury fashion with menswear staples, sportswear classics, and vintage pieces, and their distinctively unique anti-‘Parisian’ aesthetic, Annabelle, Angelina, Crystal and Thaïs are arguably four of Paris’ coolest.Who better to showcase Jordan X PSG?


As the most popular sport in France, do you feel that football culture influences fashion in Paris?


For sure, I think that a lot of brands are inspired by football, particularly those designing streetwear. It’s really interesting to watch how luxury brands appropriate the codes of sport and AstroTurf culture. And I think it’s particularly exciting for women as it allows us to dress in a way that’s comfortable, yet cool and considered. I’m looking forward to seeing what the future of sportswear holds.


Do you feel there’s difference between the way people perceive fashion in France and the United States?

Certainly, in France one has to be more conservative, in the sense that today’s society expects a woman to be well dressed in order to be respected. In America, perhaps there is a little more freedom on how to dress without being judged. Of course, there are good and bad sides in both countries, but I think that in America there is more diversity that allows for a wide variety of choices to encourage expression. At the same time, every country in the world has its fair share of good dressers and terrible ones, this does not exclude France! The underlying difference between us all is the courage to express a style you’re comfortable with.


Do you think there is a growing culture of football away from the football stadiums?

That’s for sure, I think there are a lot of brands now, who more than ever, are inspired by both football and other sports. In Paris its common place to see the impact of the sport in every day attire, maybe not me, but there are a lot of people who centralise their style with football in mind. This is even more evident when you see the focus high fashion brands now place on streetwear lines, and this was even before the World Cup.


Americans have emulated Parisian style for decades. Do you think that the American aesthetic infiltrates Paris?

We all influence one another, and that’s how we encounter new things, and with the rise of social media, we’re able to exchange so much. But I think it’s through music that we see this the most in Paris. Rap music arrived here via America, and it’s now a huge part of today’s cultural landscape in Paris.


With sports and fashion brands collaborating more than ever. Do you think this could also play a role in promoting a positive perception for women in football?

Football is still one of the most popular sports in France. Although I can’t claim to be a huge fan or follow the game too intensely, the World Cup had a big impact on me. It was then that I realised how huge the game is, I felt its impact during the tournament. You can even hear it in the music we listen to, see it in new fashion collections with football jersey designs being centre pieces of several shows. With things like that I think it’s great because it proves that we can still put a twist on simple things and provide further inspiration.


Are there any particularly interesting areas for you when we talk about the combinations of fashion and sport?

Given that I’m somebody who doesn’t like to always get dressed up, I like the concept that if I can’t find something, then I can put a comfortable outfit together that reflects my personality with style, and this is because the brands have developed their streetwear and sport ranges to be more fashion conscious. Now I can be both comfortable in what I wear and feel good when seen from the outside.


What’s been the best part of your Gucci Gang journey to date?

For me, the best thing is having people who are there for me outside of my family, people I can talk to. We’re so lucky to have found each other, and we’re still evolving together as friends. It’s really like having a second family. That’s how I I consider the girls, as family.


What is the difference between the way people see fashion in the United States and the way people see fashion in France?

I find that in France, you know, everyone is a little fashion conscious, and it’s not even about fashion or whatever, it’s just that everyone has their own style. Its a vibe, everywhere you go, even with people who do not necessarily follow the fashion trends, they have a unique style or look that best represents them. Whereas in the United States, there is less individual expression or one’s own style. I feel they are more reactive to a new trend of the moment and the masses then follow. While here (in France) we mix a little everything, old (vintage) stuff, we’re actually more into unique pieces and vintage than we are new luxury brands. This is a super cultural question.


Who’s inspiring you most at the moment?

I’m really into this brand called AppleCore that’s run by a creative duo, Moriba-Maurice Koné and Steven Alexis, that I’m seriously backing. They mix streetwear with a luxury aesthetic, and I think that’s what’s making noise. Historically, luxury was considered fashion, and now it’s all about streetwear, but their ability to mix the two allows them to make a statement.


Americans have emulated Parisian style for decades, do you think that the American aesthetic infiltrates Paris?

I think my generation have borrowed a lot from the Americans when it comes to music and sport. But I don’t think we look to them for their style. I think they’ve taken a lot more from Europe, particularly the skate scene, than we have from them.


There’s a different stereotype attached to that of a (typical) French girl, how would you describe the attitude in Paris?

I would now describe Paris as being more diverse than ever before. The stereotype we had, this idea that the typical Parisienne girl had brown hair with light eyes and bright red lipstick, I think we (girls of diversity) have succeeded in changing this perception and now show a new representation under what is Parisienne.

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